Expert insight: Are you up to date on the use of internet by European physicians?
By Ruud Kooi, expert-trainer of The Strategic Digital Pharma Marketing Course.
Across Health’ VP Ruud Kooi uses polls during his interactive course and we have selected the ones he uses during his introduction so that our subscribers can test whether they you are up to date with market realities:
- What % of online European physicians visit pharma sites at least weekly? (One figure for the European region)
- How much time per day do physician use the internet outside during work days? (European data available for Belgium and EU5)
- What % of online European physicians visit pharma owned sites at least weekly? (European data available for EU5)
Below, you can find the slides with the answers.
The Strategic Digital Pharma Marketing Course
Learn how to design a digital marketing strategy for your brand, therapeutic area or company that integrates into the whole marketing mix – Grasp the full power and trends of all digital tactics in pharma – Learn how, and when, to select the appropriate tactics, optimise the mix and how to measure their business impact.