Health Economics for Non-Health-Economists
Understand the terminology, tools, models and argumentation used in health economic evaluation articles – Learn to distinguish good from bad ones – Know how to integrate HECON studies into clinical & marketing plans – Learn how to use HECON evaluations towards healthcare payers.
Late Stage Pharma Lifecycle Management
Prepare for patent expiry with a winning LCM plan for established brands – Know which drivers of differentiation can be used – Learn where, when and how to compete in a generic world using late stage LCM strategies & tactics – Learn how to make portfolio management decisions for mature brands.
Medical Affairs for Modern Pharma
Understand how medical affairs can enhance the commercial success of pharma brands – Learn how medical teams can contribute to market insight and brand value definition – Develop the skills to design a competitive medical affairs strategy and to develop the optimal mix of tactics – Know the pros & cons of each tactic.
Pharma-Biotech Product & Company Valuation
An Introductory Course
Understand the valuation concepts and techniques that are commonly applied in the pharma and biotech world – Know how to assess and calculate the value of a biotech company – Learn how to calculate the value of a pharmaceutical in development and how to structure a licensing deal.
Principles of Patient Adherence & Support Solutions
Understand the drivers of non-adherent behaviour – Identify adherence opportunities to improve commercial brand outcomes – Learn how to design Patient Support Programmes that resonate with all stakeholders.
Principles of Pharma Market Access in Europe
Understand Market Access and grasp the structure of a healthcare system with its stakeholders – Learn the Market Access environment in Europe’s major markets – Know how to develop a Market Access Plan and how to communicate value to stakeholders.
Principles of Pharmaceutical Marketing for Non-Marketing Functions
Understand the marketing principles that determine a pharmaceutical’s commercial success - Learn how your function can contribute to a pharma brand’s success in the new environment - Know how pharma marketers take strategic and tactical decisions - Gain ideas for cross-functional synergies that benefit a brand’s success.
Business Acumen for Medical Science Liaisons
Understand the role of MSLs within the organization and their contribution to a brand’s success – Know how strategic decisions in Medical Affairs affect MSL tactics – Learn how to successfully plan and implement typical MSL tactics, and to assess their impact – Gain a thorough understanding of internal and external stakeholders, how to add value to them and excel with better teamwork and relationship management – Know how to deal with issues that MSLs are typically confronted with.
Improve Reputation for Better Results in Pharma
How Each Business Unit Can Achieve More by Managing Stakeholder Perceptions
Understand the impact of your company’s reputation on sales, stakeholder engagement, market access and government affairs - Learn how to measure reputation and how to improve results with proven strategies & tactics - Know how to get organised and deal with the most common issues.
Strategy & Planning for Commercial Launch Success in Pharma
Master the critical success factors of a commercial drug launch – Learn to design a state-of-the-art multi-channel & multi-customer interaction launch strategy and plan, tailored to a drug’s profile – Be able to effectively prepare external stakeholders and the cross-functional launch team.
The Health Technology Assessment Course
Trends & Opportunities in Europe
Understand what HTA really means, the different types of HTAs across the EU and what can be expected from it – Learn the optimal HTA process and which criteria for assessment should be applied – Discover multiple solutions for optimising the quality of the evidence.
The Multi-Channel Patient Engagement Course
Learn how to engage patients with multi-channel disease awareness / patient activation campaigns – Know how to support patients in their therapy with multi-stakeholder / multi-channel patient adherence programs – Be able to measure success and impact on the critical success factors of a patient-centric organisation.
The Pharma Brand Planning Course
Learn how to analyse your brand’s market so that you discover all sales levers – Know how to determine priority segments and define a value positioning statement – Learn how to design the optimal mix of marketing tactics in both Red (highly competitive) & Blue (highly innovative) Ocean markets.
The Pharma Business Development Course
An Overview Course
Understand the structure of the pharma business development process – Grasp the terminology, challenges, concepts & tools in each step, from analysis and planning... up to closing and following-up a deal – Be prepared for the financial and legal pitfalls.
The Pharma Forecasting Course
Learn the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals – Know how to build Market Access into your forecasts – Learn to distinguish reliable from bad forecasts and how to forecast cost-effectively – Get practice with an Excel-based forecasting tool that integrates all the techniques taught.
The Pharma Licensing Negotiation Course
Learn and practice in role plays the whole armamentarium of winning strategies, tools, dos & don’ts, tricks & tips in each step of the pharma licensing negotiation process: planning – internal negotiations – making the first contact – term sheet assumptions – face-to-face meetings – resolving issues – contract closure.
The Pharmaceutical Out-licensing Course
Be able to decide on the best deal type – Know what to include in CDAs, MTAs and term sheets – Learn how to prepare product information and how to find potential partners – Know how to calculate the value of your product and optimise the deal structure.
The Strategic Digital Pharma Marketing Course
Learn how to design a digital marketing strategy for your brand, therapeutic area or company that integrates into the whole marketing mix – Grasp the full power and trends of all digital tactics in pharma – Learn how, and when, to select the appropriate tactics, optimise the mix and how to measure their business impact.
The Strategic e-Medical Affairs Course
Learn to design a digital innovation strategy for Medical Affairs – Grasp the full power and trends of the whole spectrum of digital tactics that affect physicians and patients – Learn how to optimise the mix of tactics and to measure their business impact.
Transforming Your Pharma & Medtech Business Model
Choosing, Designing and Building From 26 Emerging Alternatives
Understand the 6 shifts in the business environment that will force life science companies to change their business models – Know the 26 business models that are emerging and why your company needs to choose at all levels (global, regional and local) – Learn how to accelerate your business model’s evolution into new winning models.
Value Pricing for Market Access
Understand the language, the concepts and research techniques in pharmaceutical pricing – Learn how to set prices for optimal access and returns across Market Access systems, payer types and at different times of a product’s life cycle – Grasp the impact of international reference pricing and parallel trade, and how to deal with these.