Neal Hansen, PhD, is the Managing Director of Align Strategy, an independent international consulting business focused on advising and facilitating superior decision making in lifecycle management and brand strategy. Neal has worked with many of the leading pharmaceutical and biotech companies, supporting pipeline, in-line and established brand planning, with a focus on competitive simulations, late stage lifecycle management (LCM) and emerging markets.
Prior to establishing Align Strategy and its predecessor Hansen Strategy, Neal was the Global Director of Healthcare Consulting within the Informa Group, leading both Phasic Strategy and Datamonitor Healthcare Consulting.
In this role and his previous role as the European Head of Consulting for Wood Mackenzie, Neal led commercial assessment, scenario planning and war gaming projects for numerous top tier and mid-cap pharmaceutical companies in Europe, the US and Japan. Earlier in his career, Neal held various senior roles within Datamonitor, including Lead Consultant and Lead Analyst for Strategic and Company Intelligence.
In 2012, he co-authored Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (Wiley & Sons, 2012) and has previously authored several in-depth analyses on strategic issues affecting the pharmaceutical industry, focusing on LCM, pharmaceutical sales force strategies, competitive dynamics in mature and emerging markets and the changing nature of the global generics sector. He has chaired and spoken at numerous conferences in the field of LCM and the changing nature of the generics industry. His work has featured in Scrip, The Economist and The Wall Street Journal.
Neal Hanssen is the master mind and speaker of C.E.L.forpharma LCM courses since 2007. His course always gets top ratings and is consistently highly praised by portfolio managers of mature/established brands.