The quality of a brand marketing plan depends on the quality of each part, and not on the sum of all parts. Like a chain, its strength lies in the weakest link.
Download your copy of the Agile & Customer Centric Brand Plan Quality Checklist to critically assess the quality of your brand marketing plan in just 13 steps!
The list is designed by Edouard Demeire, Strategic Pharma Marketing expert and trainer of CELforPharma's 2-day The Pharma Brand Planning Course.