Navigating the complexities of pharmaceutical pricing can be overwhelming—especially when key terms are often misunderstood. Having a precise understanding of industry terminology is crucial for making informed decisions.
In an introductory module of their Essentials of Value Pricing for Successful Market Access course, CELforPharma faculty members Gary Johnson and Sam Johnson confront the participants with pricing terms that are often misunderstood and as a result often used incorrectly.
Do you have a good understanding? Download the glossary and find out!
💡 WHAT YOU'LL DISCOVER IN THIS GLOSSARY:
- Clear definitions of 25+ essential pricing terms used in the pharmaceutical industry.
- The differences between similar terms — like
- price vs. value
- parallel trade vs. cross-border trade
- co-payment vs. co-insurance
- discount vs. rebate
- …
📥 WHY DOWNLOAD THIS GLOSSARY?
✅ Avoid Common Pitfalls: Reduce miscommunications by using the correct terms in pricing strategies.
✅ Make Informed Decisions: Ensure consistency in internal reports, external communications, and negotiations.
🎓 If you want to learn about:
- An overview of payer types and of national pricing & market access systems around the world.
- The concepts and language of pharma pricing and market access that confuse many executives.
- The difference between setting prices and defending prices with health economics.
- Talking to payers using surveys, interviews, and AI to get the most accurate assessment of the achievable price.
- Using AI and econometrics to analyse payer behaviour and predict future pricing behaviour.
- How to anticipate the impact of the international pricing system on your prices around the globe.
👉 Attend Gary Johnson’s and Sam Johnson’s highly praised 2-day course:
Essentials of Value Pricing for Successful Market Access
With Gary Johnson & Sam Johnson
