Glossary of commonly misused pricing terms in pharma

In an introductory module of their How to Price Better Than Your Competitors for Successful Market Access course, CELforPharma faculty members Gary Johnson and Sam Johnson confront the audience with pricing terms that are often misunderstood in pharma and consequently often incorrectly used interchangeably.

Download the below glossary of commonly misused pricing terms and see for yourself whether you know the difference.