Glossary of commonly misused pricing terms in pharma

In an introductory module of their How to Price Better Than Your Competitors for Successful Market Access course, CELforPharma faculty members Gary Johnson and Sam Johnson confront the participants with pricing terms that are often misunderstood and as a result often used incorrectly.

Download the below glossary of commonly misused pricing terms to check your understanding.

 

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Download glossary of commonly misused pricing terms in pharma

 

 

Learn more about this topic at the following short duration course(s):

How to Price Better Than Your Competitors for Successful Market Access
Essential Insights, Principles & Techniques
With Gary Johnson & Sam Johnson
Gary Johnson
Sam Johnson

 

 

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