In an introductory module of their Essentials of Value Pricing for Successful Market Access course, CELforPharma faculty members Gary Johnson and Sam Johnson confront the participants with pricing terms that are often misunderstood and as a result often used incorrectly.
Download the below glossary of commonly misused pricing terms to check your understanding.
Download the glossary
🎓 If you want to learn about:
- An overview of payer types and of national pricing & market access systems around the world.
- The concepts and language of pharma pricing and market access that confuse many executives.
- The difference between setting prices and defending prices with health economics.
- Talking to payers using surveys, interviews, and AI to get the most accurate assessment of the achievable price.
- Using AI and econometrics to analyse payer behaviour and predict future pricing behaviour.
- How to anticipate the impact of the international pricing system on your prices around the globe.
👉 Attend Gary Johnson’s and Sam Johnson’s highly praised 2-day course:
Essentials of Value Pricing for Successful Market Access
With Gary Johnson & Sam Johnson
