Getting the global launch of a new pharma brand right is becoming more and more challenging. In the below 1-page article, CELforPharma faculty member Kurt Arco (of the 2-day Strategy & Planning for Commercial Launch Success in Pharma and 1-day CSFs, Roadmap & KPIs for Medical Affairs when Launching a New Product courses) highlights the trends that impact launch excellence and the implications these have on the critical areas for investment:
Download the infographic on key trends shaping future launch excellence
