In this webinar, dated 25 October 2022, Vladimir Rogiers and Beverly Smet from Precision AQ (formerly Across Health), who deliver the popular CELforPharma courses on Strategic Omnichannel for Pharma Marketing, Omnichannel Launch and e-Medical Affairs, addressed the following and more:
Which channels, media and content do my customers prefer? And how does my brand perform versus the competition
How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
What kind of business impact can I expect from my omnichannel plan?