By Ben Harbour & Stephen Marchant, expert-trainers of Omnichannel Launch Excellence for Medical & Marketing
For medical and commercial pharma staff, many of whom have never launched a medicine before, the product landscape looks increasingly crowded – and unforgiving!
Indeed, 40% of worldwide launches fail to meet their 2-year sales forecast and 80% of all launches critically depend on the first six months to determine their long-term success.
Furthermore, the pandemic has turbocharged physicians’ and other key stakeholders’ omnichannel channel & content affinities and customer experience expectations, complicating things even more. Evidence shows that only 35% of EU4+UK specialists are satisfied with pharma’s omnichannel offerings at launch. And only 39% of European biopharma leaders say they leverage fresh customer insights when planning their post-covid go-to-market launch blueprint (Across Health Maturometer 2022).
Building on their deep omnichannel and launch expertise, Precision AQ (formerly Across Health) experts have determined four key success factors for Omnichannel Launch Excellence:
- Start early (Medical)
- Decrease time to critical frequency by leveraging omnichannel (Commercial)
- Co-create global omnichannel blueprint to maximise local adoption and impact
- Track for success
Attend CELforPharma’s 1-day Omnichannel Launch Excellence for Medical & Marketing course to learn how to design and execute a successful evidence-based omnichannel customer engagement launch strategy. In the course, each of the key success factors is addressed with highly actionable and specific outputs, enriched with case studies and hands-on exercises.
Learn more about this topic at the following short duration course(s):
Omnichannel Launch Excellence for Medical & Marketing
The big picture, critical success factors & data-led best practices
With Ben Harbour & Stephen Marchant
