Omnichannel Launch Excellence: only one chance to get it right!


By Ben Harbour, expert-trainer of Omnichannel Launch Excellence for Medical & Marketing  
 

For medical and commercial pharma staff, many of whom have never launched a medicine before, the product landscape looks increasingly crowded – and unforgiving!

Indeed, 40% of worldwide launches fail to meet their 2-year sales forecast and 80% of all launches critically depend on the first six months to determine their long-term success. 

Furthermore, the pandemic has turbocharged physicians’ and other key stakeholders’ omnichannel channel & content affinities and customer experience expectations, complicating things even more. Evidence shows that only 43% of EU5 specialists are satisfied with pharma’s omnichannel offerings at launch (Precision AQ Navigator365 Core). On the plus side, when asked what they would do differently for their next launch, 43% of European biopharma colleagues said they plan to adopt a more evidence-based approach (Precision AQ Maturometer).

Omnichannel Launch Excellence: only one chance to get it right!


Building on their deep omnichannel and launch expertise, Precision AQ (the new name of Across Health) experts have determined four key success factors for Omnichannel Launch Excellence:

  1. Start early (Medical)
  2. Decrease time to critical frequency by leveraging omnichannel (Commercial)
  3. Co-create global omnichannel blueprint to maximise local adoption and impact
  4. Track for success


Attend CELforPharma’s 1-day Omnichannel Launch Excellence for Medical & Marketing course to learn how to design and execute a successful evidence-based omnichannel customer engagement launch strategy. In the course, each of the key success factors is addressed with highly actionable and specific outputs, enriched with case studies and hands-on exercises.

 

 

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