From Patient Flow & Journeys to CSFs – The best approach

Translating insights from patient flows & journeys to Critical Success Factors for a brand is key to the success of any pharma brand plan.

In this 1-minute video fragment, brand planning expert Edouard Demeire, expert-trainer of The Pharma Brand Planning Course, summarises the step-by-step process he strongly recommends for doing this effectively. 

 

 

Learn more about this topic at the following short duration course(s):

The Pharma Brand Planning Course
With Edouard Demeire
Edouard Demeire

 

 

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