Insights from Patient Flows and Patient Journeys are cornerstones to the success of any pharma/medtech product. If the process of insight generation is well done, you will discover more impactful growth drivers and formulate better CSFs / Strategic Imperatives.
In this webinar, dated 17 May 2022, Edouard Demeire, faculty member of the 2-day The Pharma Brand Planning Course addressed the following and more:
How to extract insights from Patient Flows & Patient Journeys
How to combine patient insights with multi-stakeholder insights to identify growth opportunities in an evolving healthcare landscape
How to formulate CSFs / Strategic Imperatives for a product
Learn more about this topic at the following short duration course(s):
The Pharma Brand Planning Course
With Edouard Demeire
