Cell and gene therapies present some unique challenges for forecasting and pricing. In this recorded webinar from 13 February 2024, Gary Johnson shares his insights about the most important challenges and how they can be handled:
The key ways that cell and gene therapy do and do not differ from more “conventional” therapies.
The commercial significance of the fact that cell and gene therapies invariably enter the market with “one foot still in the lab” (i.e. with immature clinical data).
The vital importance of “hope-based therapy” (high levels of uncertainty) rather than “evidence-based therapy” and how customers (payers/prescribers) actually act when faced with these uncertainties.
... and more!
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Please note that this webinar is only open to managers working in pharma/biotech/medtech companies. So, please enter your COMPANY EMAIL address.
🎓 If you want to learn about:
- The 6 proven principles for producing the most accurate forecasts.
- When and how to use epi-based vs. patient-based vs. sales-based forecasts.
- The evidence-based forecasting techniques for pharmaceuticals and how to use them.
- How to build Market Access correctly into your forecasts.
- How to deal with unique-to-pharma issues like lines of therapy, co-prescription, etc.
- The future impact of new technologies (e.g., AI and Big Data) on pharma forecasting.
👉 Attend Gary Johnson’s and Sam Johnson’s highly praised 2-day course:
The Pharma Forecasting Course
With Gary Johnson & Sam Johnson
🎓 If you want to learn about:
- An overview of payer types and of national pricing & market access systems around the world.
- The concepts and language of pharma pricing and market access that confuse many executives.
- The difference between setting prices and defending prices with health economics.
- Evidence-based research techniques for getting the most accurate feedback from payers about your product’s profile.
- How to analyse past payer behaviour to predict future pricing behaviour.
- How to anticipate the impact of the international pricing system on your prices around the globe.
👉 Attend Gary Johnson’s and Sam Johnson’s highly praised 2-day course:
How to Price Better Than Your Competitors for Successful Market Access
Essential Insights, Principles & Techniques
With Gary Johnson & Sam Johnson