Slide Snapshot: KPI Framework for Omnichannel in Pharma

Many managers in pharma are struggling to select a set of KPIs to measure the ROI of their omnichannel engagement tactics.    

CELforPharma faculty members Jean-Sebastien Struyf and Olga Duvillard of the Strategic Omnichannel for Pharma Marketing course have made a handy slide snapshot that provides a framework of KPIs: 

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eBooklet: KPI Framework for Omnichannel in Pharma

Learn more about this topic at the following short duration course(s):

Strategic Omnichannel for Pharma Marketing
With Jean-Sebastien Struyf & Olga Duvillard
Jean-Sebastien Struyf
Olga Duvillard
Omnichannel Launch Excellence for Medical & Marketing
The big picture, critical success factors & data-led best practices
With Ben Harbour & Stephen Marchant
Ben Harbour
Stephen Marchant

 

 

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