Slide Snapshot: Top 5 tips to build effective omnichannel MedEd campaigns

During our Strategic Omnichannel for Medical Affairs course, the participants work on a case study for a Medical Education campaign. 
Ben Harbour, expert trainer of the course, gives 5 golden tips in this exercise. Want to have a sneak peek….?

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Top 5 tips to build effective omnichannel MedEd campaigns

🎓 If you want to learn about:

  • Online behaviours and needs of Medical Affairs’ external stakeholders.
  • A six-step process to design an omnichannel communications strategy for Medical Affairs.
  • Best practices and case studies of self-service portals, virtual meetings/congresses, Digital Opinion Leaders (DOLs) and social media.
  • KPIs to measure the impact of omnichannel campaigns.
  • The impact of Artificial Intelligence on HCPs, patient care and the future of Medical Affairs.

👉 Attend Ben Harbour’s highly praised 1-day course:

Strategic Omnichannel for Medical Affairs
With Ben Harbour
Ben Harbour

 

 

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