By Dr. Patrik Frei, expert-trainer of Pharma-Biotech Product & Company Valuation
To achieve it, business development executives on both sides of a licensing deal must ensure that they strive for a fair deal structure, which means that both sides of the licensing deal have to make sure that:
The licensor receives payments reflecting the invested money as well as the current product value
The licensee is compensated for taking the risk associated with the future product development
The selected valuation model is transparent and the rationale behind the used assumptions is clear and based on solid data
Determine the product value
Determine the handover time point
Determine milestones and royalties
Negotiate until you have a draft of an initial term sheet
Even though it is paramount to get each of the 4 steps in the deal-making process right, there is still one that is the key to a successful win-win deal, namely: the product value. Without a realistic product value there is a high risk that the value gap between the licensor and the licensee will be too large to reach a consensus.
The risk-adjusted Net Present Value (rNPV) valuation method is highly suitable and widely accepted for calculating the product value. The model is clear, transparent and allows one to consider different deal structures, while understanding how the value is split between the licensor and the licensee.