VIDEO: Avoiding bad pharma pricing decisions (3-minute interview with expert Gary Johnson):
“Pricing is the moment of truth in market access.”
In the below video, Gary Johnson – one of Europe’s most respected pharma pricing experts and expert of CELforPharma's Essentials of Value Pricing for Successful Market Access course – shares why that is. He also highlights how bad pricing decisions can be avoided by applying some fundamental principles and approaches.
Attend the Essentials of Value Pricing for Successful Market Access course and seize the unique opportunity to learn live (face-to-face or online) from Gary and his colleague Sam Johnson, and your international pharma peers!
Learn more about the course:
Essentials of Value Pricing for Successful Market Access
With Gary Johnson & Sam Johnson
