Gary Johnson and Sam Johnson, authors of Sales Forecasting for Pharmaceuticals: An Evidence Based Approach and The AI Cube: Can we use AI in pharma pricing and forecasting? and expert-trainers of The Pharma Forecasting Course, are viewed as true thought leaders and exceptional experts.
Watch the below short video to hear from Gary why it is critical that sales forecasts rely on evidence-based forecasting techniques, and how any business decision improves with better forecasting:
To learn the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals from THE pharma forecasting experts, attend CELforPharma's The Pharma Forecasting Course.
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