VIDEO: Your guide to effective Pharma Brand Planning in VUCA markets:
In the ever-changing pharmaceutical landscape, we face a VUCA world – a world that is volatile, uncertain, complex, and ambiguous.
In the video below, Edouard Demeire, strategic pharma marketing expert and expert of CELforPharma's The Pharma Brand Planning Course, explains that to excel in such an environment, it is even more important to take the right approach to brand planning.
It all starts with insights into the customer journey, then defining a robust strategy and then implementing the strategy through agile tactics.
As Edouard says in the video, it is very important for pharma professionals involved in the pharma brand planning process to keep their skills up to date, certainly in difficult times. So, join us at his course.
Learn more about the course:
The Pharma Brand Planning Course
With Edouard Demeire
