How to Set Prices When You Cannot Talk to Payers?

From “apex payers” who are not allowed to talk, to orphan diseases where payers don’t know the medicine, it is sometimes impossible or impractical to survey payers.

In this recorded webinar, Gary Johnson, faculty member of CELforPharma's The Pharma Forecasting Course and How to Price Better Than Your Competitors for Successful Market Access, shares his insights about alternative pricing techniques and how to use them:



Learn more about pharma pricing and forecasting at the following short duration course(s):



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