Strategic KOL Planning & Engagement
With Maaike Addicks, MD
Course Details
A critical responsibility of any medical affairs department is to engage with Key Opinion Leaders (KOLs).
However, all too often KOL management is not strategically planned, making it easy to fall into the trap of only working with a static and select group of important KOLs that are easy to work with.
This course will equip you with the knowledge and tools to effectively engage the right KOLs at the right time in a product’s lifecycle, ensuring the strategic needs of your products are met, as set in the Medical/Brand Plan.
By participating, you will not only have the chance to ask your specific questions to a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international Medical Affairs peers.
It is a very informative and well-structured course, with interactive opportunities to engage with other participants. Exchanging ideas with participants from different regions and experience levels broadened my perspective and helped me see new and better ways to operate locally, which was very enlightening. I also appreciated the practical advice from Maaike that can be applied to my work.
LEO Pharma
Yu-Claire Xu, Medical Scientific Advisor - Australia - September 2024
The different types of KOLs and how they can add value at each product lifecycle stage.
A process to pro-actively and strategically plan your KOL network and the activities for maximum impact.
Criteria and mapping tools to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.
How to assess the needs of your KOLs and use these insights to engage them.
The importance of communicating the value of your KOL plan internally and building win-win collaborations.
The course content was comprehensive and well-structured. It covered essential topics such as KOL identification, mapping, and alignment with brand plans. The course was expertly led by knowledgeable Maaike Addicks.
Helsinn Healthcare
Alessandro Alonzi, Medical Affairs Manager - Switzerland - April 2024
To see the detailed agenda, please submit your details in the form below the table.
| Welcome & Audience Expectations (~30 min) |
| KOL Essentials (~30 min) |
| How to Work Out a Strategic KOL Plan (~1 h 45 min) |
| Lunch Break |
| Rising Stars & Digital Opinion Leaders (~30 min) |
| Engaging Internal Stakeholders (~1 h 30 min) |
| KOL Engagement (~1 h 15 min) |
| Q&A and Wrap-Up (~30 min) |
To see the detailed agenda, please submit your details in the form below:
Maaike Addicks, MD is an independent Medical Affairs consultant with expertise in strategic Medical Affairs development, change management and Medical Affairs competency development.
She is a Board Member and currently Chair of the Medical Affairs Committee of the Dutch Association of Pharmaceutical Medicine (NVFG).
Maaike is a physician with over 15 years of on-the-job experience in Medical Affairs in mid-size and big pharma, in both headquarters and national affiliates, across a wide spectrum of therapeutic areas.
She has 10 years of experience in managing Medical Managers, Medical Advisors and MSLs, with both hands-on and strategic experience in Medical Affairs.
Maaike is a passionate trainer, an excellent moderator and strongly believes in using interaction to increase knowledge and skills.
This course is designed for anyone in a Medical Affairs function where success is largely determined by interactions with Key Opinion Leaders (KOLs).
This would typically include Medical Science Liaisons (MSLs) and Medical Advisors who start to work in a new therapeutic area.
But also experienced MA employees working with a KOL list/plan that has not (yet) been developed with a strategic design process starting from the Medical/Brand Plan, will greatly benefit from this course.
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
The average Recommendation Score from participants of the last session was
9,0/10!
Read this selection of testimonials from recent participants:
It is a very informative and well-structured course, with interactive opportunities to engage with other participants. Exchanging ideas with participants from different regions and experience levels broadened my perspective and helped me see new and better ways to operate locally, which was very enlightening. I also appreciated the practical advice from Maaike that can be applied to my work.
LEO Pharma
Yu-Claire Xu, Medical Scientific Advisor - Australia - September 2024
Maaike is very knowledgeable, and lots of new ideas were discussed during this course. Highly valued!
Galen
Rukhsana Sharif, Medical Science Liaison Manager - United Kingdom - September 2024
The course content was comprehensive and well-structured. It covered essential topics such as KOL identification, mapping, and alignment with brand plans. The course was expertly led by knowledgeable Maaike Addicks.
Helsinn Healthcare
Alessandro Alonzi, Medical Affairs Manager - Switzerland - April 2024
Maaike did a great job of explaining and the course materials were well structured and useful. The interactions and discussions were also very interesting, the course exceeded my expectations. Thanks!
Nipro Medical Europe
Yasaman Ramazani, Scientific Advisor - Belgium - April 2024
It was a great overall overview of all the aspects!
Daiichi Sankyo
Inke Maren Tobler, KEE Engagement Strategist - Germany - April 2024
Valuable course for both day-to-day KOL management and strategic planning. Credible and experienced course leader. Highly practical and relevant content. The course has inspired in me a high level of motivation.
Merz Aesthetics
Lucy Dowling, Professional Relations Manager - United Kingdom - November 2023
Interesting and instructive training.
Acticor Biotech
Andrea Comenducci, Medical Director - France - September 2023
Very insightful course on KOL management.
Spirig Healthcare
Sadri Tahar, Medical Manager & Scientific Liaison Manager Specialty Care - Switzerland - September 2023
For me it was a very useful course, as I could reflect on my own approach and learn new approaches.
Stemline Therapeutics
Britta Mazur, Medical Scientific Liaison - Germany - March 2023
A very useful course regardless of your level of experience in Medical Affairs. The information presented was very well structured and represents a valuable experience that is accumulated over many years of experience in the field.
MagnaPharm
Cristian Olaru, Medical Manager - Romania - March 2023
The course was clear, concise and we learned a lot, not only from Maaike, but also from each other's experience through nice interactions. Overall, a great day of learning with great service and support from CELforPharma!
PTC Therapeutics
Emily Fox, Senior MSL Diagnostics - United Kingdom - March 2023
I think the course was so good because the people who attended had similar expectations as myself, so we all learned together from Maaike who was a very good moderator during questions and discussions throughout the day.
Fresenius Kabi
Regina Wiche, Senior Medical Scientific Affairs Manager & Liaison - Germany - March 2023
I really enjoyed the training a lot. All the tips and insights shared by Maaike are very valuable and relevant for my role. Maaike has this great skill of explaining a lot of information in a very nicely structured and clear way, so it's very easy to follow and very engaging. I will totally recommend the course to new as well as more experienced MSLs or Medical Managers.
Biotest
Nielsen Lagumersindez Denis, Medical & Scientific Affairs Manager - Germany - November 2022
I highly recommend this training regardless of how many years you spend in Medical Affairs. Great and dynamic training where you can meet and learn from others and broaden your perspective. Money and time well spent. Highly professional!
Medtronic
Agnieszka Strzembosz, International Medical Affairs Director - Switzerland - November 2022
Very interesting, well-organised course with helpful tools!
Norgine
Kim Jennekens, Central Medical Affairs Executive - Belgium - November 2022
Maaike is a great trainer and the course was a success!
Chiesi
Livia Tomasso, Medical Advisor Rare Diseases, EU & Emerging Markets - Italy - November 2022
KOL Development is of key importance and it was worth taking some time to focus on this topic.
Merz Therapeutics
Astrid Scheschonka, Head of Global Medical Affairs - Germany - June 2022
Informative, well structured, very well presented. I got new ideas for KOL plans and goals, I highly valued the discussions with and insights from Medical Affairs colleagues, and I got new ideas for a generally more structured approach. Thanks a lot, great training and great organisation around.
Molecular Health
Marc-Alexander Rauschendorf, Head of Medical Affairs - Germany - June 2022
Very useful information, presented in an understandable and practical way.
Johnson & Johnson
Alja Mezgec, Medical Lead - Slovenia - June 2022
Great and practical explanation on how to manage our KOLs. Great discussions and best practices sharing. Maaike is fantastic.
Biocodex
Pauline Afonso, Medical Advisor - France - June 2022
I’ve very much enjoyed the Strategic KOL Planning and Engagement course given by Maaike Addicks. I've learned new ways of strategic KOL management and how to engage the emerging KOLs. Maaike gives many insights and examples from practice and discusses how to implement your KOL strategy. I definitely recommend this course to all who are involved in KOL management.
Merz Aesthetics
Fleur Vincken, Head Medical Affairs - The Netherlands - June 2022
11 June 2025
Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 09/05/2025)
12 December 2025
Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 07/11/2025)
Important information:
Live online CET courses take place on Zoom between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
Live online EST courses take place on Zoom between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-face courses take place at a four-star business hotel close to the Brussels airport between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the expert and CELforPharma.
For face-to-face courses:
Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the expert and discuss your own projects/issues during the breaks.
Course material will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
Opportunities for networking and informal discussions during coffee/tea breaks and lunch.
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.
Registration Cancellation
Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
People attending this course are typically also interested in:
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Course Details
Upcoming Session
11 June 2025, Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 09/05/2025) Prices are excl. VAT
A critical responsibility of any medical affairs department is to engage with Key Opinion Leaders (KOLs).
However, all too often KOL management is not strategically planned, making it easy to fall into the trap of only working with a static and select group of important KOLs that are easy to work with.
This course will equip you with the knowledge and tools to effectively engage the right KOLs at the right time in a product’s lifecycle, ensuring the strategic needs of your products are met, as set in the Medical/Brand Plan.
By participating, you will not only have the chance to ask your specific questions to a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international Medical Affairs peers.
It is a very informative and well-structured course, with interactive opportunities to engage with other participants. Exchanging ideas with participants from different regions and experience levels broadened my perspective and helped me see new and better ways to operate locally, which was very enlightening. I also appreciated the practical advice from Maaike that can be applied to my work.
LEO Pharma
Yu-Claire Xu, Medical Scientific Advisor - Australia - September 2024
The different types of KOLs and how they can add value at each product lifecycle stage.
A process to pro-actively and strategically plan your KOL network and the activities for maximum impact.
Criteria and mapping tools to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.
How to assess the needs of your KOLs and use these insights to engage them.
The importance of communicating the value of your KOL plan internally and building win-win collaborations.
The course content was comprehensive and well-structured. It covered essential topics such as KOL identification, mapping, and alignment with brand plans. The course was expertly led by knowledgeable Maaike Addicks.
Helsinn Healthcare
Alessandro Alonzi, Medical Affairs Manager - Switzerland - April 2024
To see the detailed agenda, please submit your details in the form below the table.
| Welcome & Audience Expectations (~30 min) |
| KOL Essentials (~30 min) |
| How to Work Out a Strategic KOL Plan (~1 h 45 min) |
| Lunch Break |
| Rising Stars & Digital Opinion Leaders (~30 min) |
| Engaging Internal Stakeholders (~1 h 30 min) |
| KOL Engagement (~1 h 15 min) |
| Q&A and Wrap-Up (~30 min) |
To see the detailed agenda, please submit your details in the form below:
Maaike Addicks, MD is an independent Medical Affairs consultant with expertise in strategic Medical Affairs development, change management and Medical Affairs competency development.
She is a Board Member and currently Chair of the Medical Affairs Committee of the Dutch Association of Pharmaceutical Medicine (NVFG).
Maaike is a physician with over 15 years of on-the-job experience in Medical Affairs in mid-size and big pharma, in both headquarters and national affiliates, across a wide spectrum of therapeutic areas.
She has 10 years of experience in managing Medical Managers, Medical Advisors and MSLs, with both hands-on and strategic experience in Medical Affairs.
Maaike is a passionate trainer, an excellent moderator and strongly believes in using interaction to increase knowledge and skills.
This course is designed for anyone in a Medical Affairs function where success is largely determined by interactions with Key Opinion Leaders (KOLs).
This would typically include Medical Science Liaisons (MSLs) and Medical Advisors who start to work in a new therapeutic area.
But also experienced MA employees working with a KOL list/plan that has not (yet) been developed with a strategic design process starting from the Medical/Brand Plan, will greatly benefit from this course.
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
The average Recommendation Score from participants of the last session was
9,0/10!
Read this selection of testimonials from recent participants:
It is a very informative and well-structured course, with interactive opportunities to engage with other participants. Exchanging ideas with participants from different regions and experience levels broadened my perspective and helped me see new and better ways to operate locally, which was very enlightening. I also appreciated the practical advice from Maaike that can be applied to my work.
LEO Pharma
Yu-Claire Xu, Medical Scientific Advisor - Australia - September 2024
Maaike is very knowledgeable, and lots of new ideas were discussed during this course. Highly valued!
Galen
Rukhsana Sharif, Medical Science Liaison Manager - United Kingdom - September 2024
The course content was comprehensive and well-structured. It covered essential topics such as KOL identification, mapping, and alignment with brand plans. The course was expertly led by knowledgeable Maaike Addicks.
Helsinn Healthcare
Alessandro Alonzi, Medical Affairs Manager - Switzerland - April 2024
Maaike did a great job of explaining and the course materials were well structured and useful. The interactions and discussions were also very interesting, the course exceeded my expectations. Thanks!
Nipro Medical Europe
Yasaman Ramazani, Scientific Advisor - Belgium - April 2024
It was a great overall overview of all the aspects!
Daiichi Sankyo
Inke Maren Tobler, KEE Engagement Strategist - Germany - April 2024
Valuable course for both day-to-day KOL management and strategic planning. Credible and experienced course leader. Highly practical and relevant content. The course has inspired in me a high level of motivation.
Merz Aesthetics
Lucy Dowling, Professional Relations Manager - United Kingdom - November 2023
Interesting and instructive training.
Acticor Biotech
Andrea Comenducci, Medical Director - France - September 2023
Very insightful course on KOL management.
Spirig Healthcare
Sadri Tahar, Medical Manager & Scientific Liaison Manager Specialty Care - Switzerland - September 2023
For me it was a very useful course, as I could reflect on my own approach and learn new approaches.
Stemline Therapeutics
Britta Mazur, Medical Scientific Liaison - Germany - March 2023
A very useful course regardless of your level of experience in Medical Affairs. The information presented was very well structured and represents a valuable experience that is accumulated over many years of experience in the field.
MagnaPharm
Cristian Olaru, Medical Manager - Romania - March 2023
The course was clear, concise and we learned a lot, not only from Maaike, but also from each other's experience through nice interactions. Overall, a great day of learning with great service and support from CELforPharma!
PTC Therapeutics
Emily Fox, Senior MSL Diagnostics - United Kingdom - March 2023
I think the course was so good because the people who attended had similar expectations as myself, so we all learned together from Maaike who was a very good moderator during questions and discussions throughout the day.
Fresenius Kabi
Regina Wiche, Senior Medical Scientific Affairs Manager & Liaison - Germany - March 2023
I really enjoyed the training a lot. All the tips and insights shared by Maaike are very valuable and relevant for my role. Maaike has this great skill of explaining a lot of information in a very nicely structured and clear way, so it's very easy to follow and very engaging. I will totally recommend the course to new as well as more experienced MSLs or Medical Managers.
Biotest
Nielsen Lagumersindez Denis, Medical & Scientific Affairs Manager - Germany - November 2022
I highly recommend this training regardless of how many years you spend in Medical Affairs. Great and dynamic training where you can meet and learn from others and broaden your perspective. Money and time well spent. Highly professional!
Medtronic
Agnieszka Strzembosz, International Medical Affairs Director - Switzerland - November 2022
Very interesting, well-organised course with helpful tools!
Norgine
Kim Jennekens, Central Medical Affairs Executive - Belgium - November 2022
Maaike is a great trainer and the course was a success!
Chiesi
Livia Tomasso, Medical Advisor Rare Diseases, EU & Emerging Markets - Italy - November 2022
KOL Development is of key importance and it was worth taking some time to focus on this topic.
Merz Therapeutics
Astrid Scheschonka, Head of Global Medical Affairs - Germany - June 2022
Informative, well structured, very well presented. I got new ideas for KOL plans and goals, I highly valued the discussions with and insights from Medical Affairs colleagues, and I got new ideas for a generally more structured approach. Thanks a lot, great training and great organisation around.
Molecular Health
Marc-Alexander Rauschendorf, Head of Medical Affairs - Germany - June 2022
Very useful information, presented in an understandable and practical way.
Johnson & Johnson
Alja Mezgec, Medical Lead - Slovenia - June 2022
Great and practical explanation on how to manage our KOLs. Great discussions and best practices sharing. Maaike is fantastic.
Biocodex
Pauline Afonso, Medical Advisor - France - June 2022
I’ve very much enjoyed the Strategic KOL Planning and Engagement course given by Maaike Addicks. I've learned new ways of strategic KOL management and how to engage the emerging KOLs. Maaike gives many insights and examples from practice and discusses how to implement your KOL strategy. I definitely recommend this course to all who are involved in KOL management.
Merz Aesthetics
Fleur Vincken, Head Medical Affairs - The Netherlands - June 2022
11 June 2025
Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 09/05/2025)
12 December 2025
Live online (CET timing)
Early bird € 1 470
(Full fee € 1 670)
(until 07/11/2025)
Important information:
Live online CET courses take place on Zoom between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
Live online EST courses take place on Zoom between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-face courses take place at a four-star business hotel close to the Brussels airport between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the expert and CELforPharma.
For face-to-face courses:
Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the expert and discuss your own projects/issues during the breaks.
Course material will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
Opportunities for networking and informal discussions during coffee/tea breaks and lunch.
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.
Registration Cancellation
Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
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