Patient FLOWs and Patient JOURNEYs are two extremely valuable decision-support tools … and yet, they are often misunderstood!
On 17 May 2022 we organised a webinar entitled “From Patient Insights to Key Growth Drivers for Pharmaceuticals” with Edouard Demeire, CELforPharma faculty member and expert-trainer of The Pharma Brand Planning Course. In this 7-min fragment, Edouard explains the difference between both tools with examples and how to use them.(*)
(*) To watch the full recording of the webinar where Edouard discusses the process from patient insight generation to formulating a brand’s CSFs or Strategic Imperatives to ensure growth, click here.
🎓 If you want to learn about:
- Analytical tools to discover and leverage patient-centric and stakeholder insights.
- How to determine the brand's Critical Success Factors that will ensure the brand planning process leads to customer-centric tactics.
- Processes and best practices for the two critical strategic decisions: “Where to play?” and “How to win?” (Segmentation & targeting – Positioning).
- How to design the tactical mix for highly competitive “Red Ocean” markets.
- How to make competition irrelevant by creating a highly innovative new “Blue Ocean” market for your brand.
👉 Attend Edouard Demeire’s highly praised 2-day course:
The Pharma Brand Planning Course
With Edouard Demeire
