Patient FLOWs and Patient JOURNEYs are powerful decision-support tools that can drive significant insights — but they are often misunderstood!
In this concise 7-minute video fragment, Edouard Demeire, CELforPharma faculty member and expert-trainer of The Pharma Brand Planning Course, explains the key differences between these tools. Using concrete examples, he explains how to leverage both tools effectively in your strategy. (*)
(*) For deeper insights, watch the full recording of the webinar, "From Patient Insights to Key Growth Drivers for Pharmaceuticals" (originally held on May 17, 2022), by clicking here.
🎓 If you want to learn about:
- Analytical tools to discover and leverage patient-centric and stakeholder insights.
- How to determine the brand's Critical Success Factors that will ensure the brand planning process leads to customer-centric tactics.
- Processes and best practices for the two critical strategic decisions: “Where to play?” and “How to win?” (Segmentation & targeting – Positioning).
- How to design the tactical mix for highly competitive “Red Ocean” markets.
- How to make competition irrelevant by creating a highly innovative and new “Blue Ocean” market for your brand.
👉 Attend Edouard Demeire’s highly praised 2-day course:
The Pharma Brand Planning Course
With Edouard Demeire
