Overview of the different KOL roles across the lifecycle of a product

As the critical success factors for a pharmaceutical product evolve throughout its lifecycle, your approach to Key Opinion Leader (KOL) engagement should evolve too. Understanding which KOL profiles to focus on at each stage is crucial for your strategy.

To assist you in navigating these changes, CELforPharma faculty member Dr. Maaike Addicks, from CELforPharma’s 1-day Strategic KOL Planning & Engagement course, has created an informative overview:

 

Download the detailed overview

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The role of the KOL throughout the lifecycle

 

 

Learn more about this topic at the following short duration course(s):

Strategic KOL Planning & Engagement
By Maaike Addicks, MD
Maaike Addicks, MD

 

 

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