If you understand the KOL needs of your cross-functional colleagues and incorporate them in your plan, you will become a highly valuable and valued partner to them. Because your KOL engagement can provide insights and information that your colleagues in other departments need for their goals.
CELforPharma faculty member Maaike Addicks, expert faculty member of the Strategic KOL Planning & Engagement course, has made a handy overview of the internal stakeholder needs.