Slide Snapshot: Payer Archetypes in Europe

The European payer landscape is very fragmented and complex. Using payer archetypes helps to bring clarity in this complex maze by categorising payers based on similar characteristics.

CELforPharma faculty member Dr. Nick Proctor, expert-trainer of the Understanding Pharma Market Access & Payers in Europe course, has made a handy slide snapshot that shows different ways to do this:

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eBooklet: Payer Archetypes



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