Impact is at the heart of everything in Medical Affairs - but how do you define and demonstrate it effectively? How can you ensure your contributions resonate both in the short term and long term, across internal and external stakeholders?
In this recorded webinar from 12 March 2025, CELforPharma faculty member Maaike Addicks outlines actionable ways in which you can boost and showcase your Medical Affairs impact:
What we mean by Medical Affairs impact: Defining and understanding the concept
The 5 pillars of Medical Affairs impact: A framework for driving success
Different perspectives on impact: Short-term vs. long-term, micro vs. macro, internal vs. external
Making your impact visible: Best practices for communicating value to internal stakeholders
🎓 If you want to learn about:
- The strategic importance of a Medical Plan and its critical building blocks.
- Various easy-to-use, yet impactful tools for strategic decision making.
- How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
- How to effectively select, plan, and execute Medical Affairs tactics to implement the Medical Plan.
- How to assess the ROI of your Medical Affairs tactics.
👉 Attend Maaike Addicks’ highly praised 1-day course:
The Medical Plan and Tactical Implementation
With Maaike Addicks, MD
🎓 If you want to learn about:
- The different types of KOLs and how they can add value at each product lifecycle stage.
- A process to proactively and strategically plan your KOL network and the activities for maximum impact.
- Criteria and mapping tools to precisely profile, identify, and prioritise those KOLs that your products need most at each stage of their lifecycle.
- How to assess the needs of your KOLs and use these insights to engage them effectively.
- The importance of communicating the value of your KOL plan internally and building win-win collaborations.
👉 Attend Maaike Addicks’ highly praised 1-day course:
Strategic KOL Planning & Engagement
With Maaike Addicks, MD