Medical Affairs

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Our medical affairs related courses aim to accelerate your learning curve in business acumen competencies that are critical for effective co-leadership and cross-functional collaboration.

Get up to speed in no time with CELforPharma’s 1- & 2-day courses by international industry experts in:

➙  Strategic Medical Affairs   
➙  Strategic Omnichannel   
➙  CSFs, Roadmap & KPIs for Launch   
➙  KOL Planning & Engagement   
➙  Medical Planning and Tactical Implementation   
➙  Real World Evidence   
➙  Omnichannel Launch   
➙  Health Economics

Strategic Medical Affairs

Strategic Medical Affairs for Modern Pharma

New Challenges & Competencies


By Chris Toller


In this 2-day course, you will learn:

  1. Strategic thinking in the Medical Affairs (MA) function.  

  2. How to create, measure and demonstrate value in the MA function.

  3. How to use medical insights for a successful brand development strategy.

  4. ...

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Chris Toller

Strategic Omnichannel

Strategic Omnichannel for Medical Affairs


By Ben Harbour


In this 1-day course, you will learn:

  1. Online behaviours and needs of Medical Affairs’ external stakeholders.

  2. A 6-step process to design an omnichannel communications strategy for Medical Affairs.

  3. Best practices and case studies of self-service portals, virtual meetings/congresses, DOLS and social media.

  4. ...

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Ben Harbour

CSFs, Roadmap & KPIs for Launch

CSFs, Roadmap & KPIs for Medical Affairs when Launching a New Product


By Kurt Arco


In this 1-day course, you will learn:

  1. The strategic implications of the 4 launch types for Medical Affairs.

  2. Tools for an optimal cross-functional collaboration and for generating critical launch insights.

  3. The main challenges & solutions for effective stakeholder engagement during launch preparation.

  4. ...

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Kurt Arco

KOL Planning & Engagement

Strategic KOL Planning & Engagement


By Maaike Addicks, MD


In this 1-day course, you will learn:

  1. The different types of KOLs and how they can add value at each product lifecycle stage.

  2. A process to pro-actively and strategically plan your KOL network and the activities for maximum impact.

  3. Criteria and mapping tools to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.

  4. ...

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Maaike Addicks, MD

Medical Planning and Tactical Implementation

The Medical Plan and Tactical Implementation: Best Practices


By Maaike Addicks, MD


In this 1-day course, you will learn:

  1. The strategic importance of a Medical Plan and its critical building blocks.

  2. Various easy-to-use but impactful tools for strategic decision making.

  3. How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.

  4. ...

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Maaike Addicks, MD

Real World Evidence

Generating RWE for Optimising Market/Patient Access


By Prof. Dr. Thomas Wilke


In this 1-day course, you will learn:

  1. The expectations of external stakeholders regarding RWE along the product lifecycle

  2. The fundamental concepts, methodologies and research techniques of RWE in the context of optimising Market Access

  3. Critical success factors of a RWE study

  4. ...

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Prof. Dr. Thomas Wilke

Omnichannel Launch

Omnichannel Launch Excellence for Medical & Marketing

The big picture, critical success factors & data-led best practices


By Ben Harbour & Mark Watson


In this 1-day course, you will learn:

  1. The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.

  2. How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.

  3. How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.

  4. ...

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Ben Harbour & Mark Watson

Health Economics

Learn the Fundamentals of Health Economics

By Prof. Dr. Lieven Annemans


  1. The logic and math behind QALYs, ICERs, decision-trees and Markov models.

  2. How external stakeholders use and challenge health economic evidence.

  3. Key principles of cost-effectiveness analysis and Budget Impact Analysis.

  4. ...   


During a 2-day Face-to-Face Course:

Health Economics for Non-Health-Economists

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In an Online Self-Study Programme:

Basics of Health Economics

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Prof. Dr. Lieven Annemans

Are you ready to take your career in the pharmaceutical industry to the next level?

Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:

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