Medical Affairs Courses
Business acumen training for successful medical affairs co-leadership
CELforPharma’s medical affairs courses are designed to accelerate your learning curve in the business acumen skills critical to effective co-leadership and cross-functional collaboration.
In just 1 or 2 days, you will gain invaluable insights and practical knowledge from the expertise of industry thought leaders. The small class sizes and interactive programmes ensure that you will also learn from sharing experiences with your international peers.
MEDICAL AFFAIRS EXCELLENCE:
The Medical Affairs Excellence Course
With Chris Toller
🎓 What you will learn:
- Strategic thinking in the Medical Affairs function.
- How to create, measure and demonstrate value in the Medical Affairs function.
- How to use medical insights for a successful brand development strategy.
- How to communicate effectively with HCPs.
- What Medical Affairs needs to know about patient-centricity, pharmaco-economics, market access and digital communications.
- Leadership skills for Medical Affairs.
STRATEGIC OMNICHANNEL:
Strategic Omnichannel for Medical Affairs
With Ben Harbour
🎓 What you will learn:
- Online behaviours and needs of Medical Affairs’ external stakeholders.
- A 6-step process to design an omnichannel communications strategy for Medical Affairs.
- Best practices and case studies of self-service portals, virtual meetings/congresses, Digital Opinion Leaders (DOLs) and social media.
- KPIs to measure the impact of omnichannel campaigns.
- The impact of Artificial Intelligence on the HCP, patient care and the future of Medical Affairs.
KOL PLANNING & ENGAGEMENT:
Strategic KOL Planning & Engagement
With Maaike Addicks, MD
🎓 What you will learn:
- The different types of KOLs and how they can add value at each product lifecycle stage.
- A process to pro-actively and strategically plan your KOL network and the activities for maximum impact.
- Criteria and mapping tools to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.
- How to assess the needs of your KOLs and use these insights to engage them.
- The importance of communicating the value of your KOL plan internally and building win-win collaborations.
MEDICAL PLAN & TACTICAL IMPLEMENTATION:
The Medical Plan and Tactical Implementation
With Maaike Addicks, MD
🎓 What you will learn:
- The strategic importance of a Medical Plan and its critical building blocks.
- Various easy-to-use but impactful tools for strategic decision making.
- How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
- How to effectively select, plan and execute Medical Affairs tactics for implementing the Medical Plan.
- How to assess the ROI of your Medical Affairs tactics.
AI IN MEDICAL AFFAIRS:
The AI for Medical Affairs Course
With James Turnbull
🎓 What you will learn:
- Understanding AI in a broader pharma context: Terminology, applications and challenges.
- How to effectively use GenAI for day-to-day tasks and for creating a Medical Omnichannel Strategy.
- Learn from real-life use cases in Medical Affairs (e.g., insight generation).
- Planning guidelines and ideas for applying AI in Medical Affairs.
- Emerging AI technologies and future applications that will affect Medical Affairs.
- The challenges your international Medical Affairs peers have experienced in applying AI and potential solutions.
REAL WORLD EVIDENCE:
Generating RWE for Optimising Market/Patient Access
With Prof. Dr. Thomas Wilke
🎓 What you will learn:
- The expectations of external stakeholders regarding RWE along the product lifecycle.
- The fundamental concepts, methodologies and research techniques of RWE in the context of optimising Market Access.
- Types of data and their strengths & weaknesses.
- Critical success factors of a RWE study.
- How to prepare for new developments in RWE generation.
OMNICHANNEL LAUNCH:
Omnichannel Launch Excellence for Medical & Marketing
The big picture, critical success factors & data-led best practices
With Ben Harbour & Stephen Marchant
🎓 What you will learn:
- The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
- How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.
- How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
- How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
- How to set up and track a highly actionable omnichannel measurement framework.
HEALTH ECONOMICS:
Health Economics for Non-Health-Economists
With Prof. Dr. Lieven Annemans
🎓 What you will learn:
- The logic and math behind QALYs, ICERs, decision-trees and Markov models.
- How external stakeholders use and challenge health economic evidence.
- To distinguish good from bad health economic evaluation studies (of your brand or its competitors).
- Key principles of cost-effectiveness analysis and Budget Impact Analysis.
- The role of health economic evaluations in clinical research, pricing & reimbursement decisions, and post-launch.
STATISTICAL THINKING:
Essentials of Statistical Thinking for Medical Affairs
With Dr. Kristof Theys
🎓 What you will learn:
- Understanding and correctly interpreting key statistical concepts and terms used in medical studies.
- How to critically evaluate the statistical methodology that has been used in a medical study.
- Avoiding common errors and misinterpretations that could lead to flawed conclusions.
- Key considerations for clinical and RWE studies, including time-to-event analysis and meta-analysis.
- Effectively communicating statistical findings, transforming data into clear, meaningful narratives using best practices in visual data presentation.
Are you ready to take your career in the pharmaceutical industry to the next level? 🚀
Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:
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